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Senior Performance Marketing Executive

Job Type
23 Sep 2022
Vitality, Senior Performance Marketing Executive, London, £Competitive + Benefits + Bonus We re the UK insurer and investment provider that rewards people for positive lifestyle choices. With 1.25m+ UK members and more than 25m globally, we re out to make the world a healthier, happier place. That applies as much to our people as it does to our members. So, as well as a highly competitive pay package, you ll enjoy: Free places to Vitality sponsored run events, online fitness classes and wellbeing workshops, competitions to win tickets to top-flight sporting events, health checks, and access to our full range of partners and rewards. About the Senior Performance Marketing Executive role: Joining our Performance Marketing team, you will own digital marketing campaigns to deliver the Vitality UK Direct Sales target. In this role, you will create and manage impactful marketing campaigns, predominantly across (but not limited to) search, social and display. Using performance marketing best practice, you will manage performance and efficiency with agency support. This role will also have full ownership of creative production across all channels, planning media and reporting on performance. As our Senior Performance Marketing Executive, you will: Using Excel & other reporting tools in order to carry out day-to-day job functions (including reporting, data analysis and campaign development) Work with the media agency to set up campaigns for Google and Facebook ads according to best practices, including keyword research, audience research, creative recommendations and budget recommendations Optimise campaigns in line with performance targets, including bid optimisations (adjusting automated bid strategies and targets), Search Query Reporting, ad optimisations and audience analysis Create & own your test roadmap Analyse the data, giving insights into campaign performance and recommend optimisations to deliver to KPIs Support the team in managing campaign budgets throughout the month via collating relevant information and keeping systems up to date Collaborate closely with other marketing teams, digital product, data science and sales colleagues Keep up to date with the latest digital marketing trends What we re looking for in our Senior Performance Marketing Executive Essential Experience of planning and executing Google Ads campaigns and a good knowledge of Google Analytics and Google Data Studio. Solid understanding of digital marketing tracking and measurement Advanced Microsoft Excel skills formula/pivot tables / building simple models/dashboards Enjoy working with numbers & an analytical mindset Clarity in presenting data & ideas to others The ability to work as a team, sharing your successes and, more importantly failures, (we can t be afraid to make mistakes and share them) Proactive attitude Worked in a cross-functional team with other disciplines. For example, product managers, developers, data scientists and sales Desirable Data visualisation familiarity with dashboarding or data-vis tools. For example, Microsoft PowerBI, Google Data Studio or Tableau Understanding of agile principles and tools Trello/JIRA or similar Understanding of some UX concepts Working for Vitality, you'll experience an exciting mix of creativity and innovation, within a framework of challenging objectives and a passion for delivering the best. Our people are chosen for their skills, knowledge, enthusiasm, and attitude but above all, their belief that anything can be achieved. It s what we call offering shared value because a healthy, happy team is good for us, good for our members, and good for you. As our Senior Performance Marketing Executive, you ll get the benefits our members enjoy, including: Our award-winning private Vitality Health insurance + wellness incentive programme Access to The Vitality Programme Apple Watch, Waitrose and Partners, Garmin, Amazon Prime, Champneys Spa days, Rakuten TV, and half-price gym memberships to name a few! Personal health fund + Life Assurance Stakeholder Pension Plan with employer contribution 25 days annual leave + Bank holidays + option to buy and sell 5 more Flexible benefits package Internal incentives, competitions, and awards a chance to win football and sports tickets or even be in with a chance to have a holiday of a lifetime A genuine opportunity to grow and establish a long-term career Closing date: Thursday 20th October 2022 If you feel you have the skills and experience to become our Senior Performance Marketing Executive, then please click apply today we d love to hear from you
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  • Job Reference: 719524439-2
  • Date Posted: 23 September 2022
  • Recruiter: Vitality
  • Location: London
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent