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Marketing Manager - Remote or Hybrid

Location
Tunbridge Wells, Kent
Remote Working
Remote Working
Salary
£35,000 to £43,000
Job Type
Permanent
Posted
7 Sep 2022

Marketing Manager 12 month FTC. Remote or Hybrid working

This is an exciting and ground-breaking opportunity to work as a B2B marketer. Being creative and a great communicator is essential, with hands on experience of running PPC and retargeting/remarketing campaigns, you will be working with a small project team and an award-winning external agency to help make the campaign a success. Whilst the Agency is focussed on consumer communications, with over 30 key sponsors involved in the campaign, this role is critical to ensuring the delivery of sponsor benefits and working with companies and representative bodies across the sector.

Job Summary:

You will devise and deliver all communications with industry stakeholders, including sponsors, trade bodies, etc. by ensuring my clients brand is being applied consistently and as widely as possible. This is a wide ranging and varied B2B marketing role, sourcing and writing collateral and digital copy, running digital campaigns for sponsors (PPC and retargeting), organising events, and working with sponsors and the Agency to make the biggest impact for the campaign. Whilst this is initially a 12-month contract, for the length of the campaign, the campaign might be extended. There could also be an opportunity for the right candidate to join the business in the Marketing and Communications team at the end of the project.

Responsibilities

Creating case studies and collateral for the campaign website

Planning and running digital/PPC/retargeting campaigns on behalf of sponsors

Working with sponsors and liaising with the appointed agency to ensure that sponsor benefits are delivered on time and on budget.

Campaigns and communications to the industry and sponsors

Planning, promoting and running live and on-line events

Stakeholder liaison through regular project meetings to update on progress and achievement for the campaign.

Ensure that the brand is applied correctly and consistently and as widely as possible.

Ensure campaigns deliver on time and to budget and establish regular reporting procedures to feedback to sponsors and steering groups

Take responsibility for the day-to-day management of relationships with sponsors, potential sponsors

Deliver integrated campaigns alongside other members of the campaign team to maximise awareness, and identify potential opportunities for expanding its reach throughout the year

Requirements:

Key Qualifications and Skills

Educated to degree level or equivalent marketing qualification.

Outstanding attention to detail with strong copywriting, proofing, and editing skills.

Experience in planning and delivery of PPC and retargeting campaigns.

Great communicator, both written and spoken.

Proven experience of planning, delivery, and measurement of multi-channel B2B marketing campaigns with proven lead-gen/sales results as well as real focus on ROI and results.

Good understanding of cost and effectiveness of marketing activity.

Good understanding and use of GoogleAnalytics

Creative flair and passion for great marketing.

Able to prioritise work on own initiative, working to tight deadlines.

Proactive and problem-solving approach.

Whilst the role is home based, occasional travel to meetings and events will be required.

Desirable

Use of social posting tools

Use of Google Tag Manager & Google 360 suite

Use of website CMS

Organisation of B2B events

Behaviours and Skills - Essential

Inquisitive nature

Professionalism

Influencing and negotiating

Planning and organising

Team spirit

Pragmatism

Attention to detail

Proven ability to analyse data and draw out actionable insights

Report Preparation

Create and execute marketing campaign plans and reports

Produce post campaign analysis and recommendations

Produce marketing campaign briefs and updates for internal colleagues

Maintain KPI tracker for sponsors and other stakeholders

Contribute to other marketing reports as required

Benefits

Salary - £35,000 to £42,000 per annum

25 Days Holiday Plus Bank Holidays

Christmas Working Arrangement

Contributory Stakeholder Pension Scheme or Auto Enrolment

Life Assurance (3 x Annual Salary)

BUPA Health Cash Plan

Contractual Sick Pay

Health Assured - Free Confidential Employee Assistance Programme

Annual Salary Review

Employee Referral Scheme

Values Award Recognition Scheme

Two paid days off per year for voluntary work (Corporate Social Responsibility)

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Details

  • Job Reference: 706407679-2
  • Date Posted: 7 September 2022
  • Recruiter: Lioness Consultants
    Lioness Consultants
  • Location: Tunbridge Wells, Kent
  • Remote Working: Some remote working possible
  • Salary: £35,000 to £43,000
  • Sector: Sales & Marketing
  • Job Type: Permanent