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Marketing Coordinator

Location
London
Salary
£30,000 to £35,000
Job Type
Permanent
Posted
7 Sep 2022

Marketing Coordinator

London N1

£30,000 - 35,000 depending on experience

Permanent/Full Time

My client is an independent higher education provider. Research led and responsive to a changing world. They educate future leaders to design innovations that will shape better places, spaces and societies. They are seeking a collaborative, analytical, and creative Marketing Coordinator to help devise engaging practiceoriented content and attract diverse students and learners to their programmes.

You will be a marketing and communications professional, already working in the creative, design and/or built environment sectors.Reporting to the Head of School/Chief Executive, as Marketing Coordinator.

Your main responsibilities will be:

Content:

  • Social Media
  • Develop an overarching social media across Instagram, LinkedIn and Twitter and other relevant emerging platforms, delivering content across media
  • Editorial Content
  • Produce monthly news updates and regularly commission, curate and update digital platforms (including their website) with content, delivering on their editorial strategy

Events:

  • Codesign, market, and deliver professionally oriented events for students and professionals with support from the wider Operations Team

Press and Media:

  • Manage press and media enquiries/opportunities
  • Support the Head of School/Chief Executive in identifying opportunities to promote the school

Student Recruitment Marketing:

  • You will be responsible for a major student recruitment marketing campaign across the academic year (September June) for their Part 2 March in Designing Architecture. This campaign will be contiguous with day to day general activities and will increase student intake from the UK and internationally (subject to obtaining UKVI Sponsor Licence).

Skills, experience and qualifications:

  • Use HE market analysis, understand behavioural trends, and analyse digital data to better understand their market
  • From a marketing perspective and working with the Programme Manager, map the applicant journey from initial engagement, through to recruitment, placement, enrolment, and graduate destination. Create a pipeline on the CRM
  • Commission digital and print marketing collateral
  • Working with senior leadership to deliver virtual and inperson recruitment events including two Open Days
  • Support learner recruitment on new programmes and initiatives

Person Specification:

Essential:

  • Delivering multichannel marketing campaigns
  • Devising and running an events programme
  • Experience and developed skills in using Adobe Creative Cloud (especially InDesign and Photoshop)
  • Knowledge of CRM (HubSpot) and CMS (WordPress)
  • Copywriting and layout for digital media
  • Excellent interpersonal and communication skills
  • Enthusiasm for working collaboratively as part of a small and dedicated team

Desirable:

  • Knowledge of architecture and the built environment sector
  • Extensive network in architecture and the built environment sector
  • Experience in commercial marketing campaigns/lead generation
  • Experience in both professional and/or learning recruitment environments

Important Information: We endeavour to process your personal data in a fair and transparent manner. In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phone or text message. For more information see our Privacy Policy on our website. It is important you are aware of your individual rights and the provisions the company has put in place to protect your data. If you would like further information on the policy or GDPR please contact us.

Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.

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Details

  • Job Reference: 706416591-2
  • Date Posted: 7 September 2022
  • Recruiter: Additional Resources Ltd
    Additional Resources Ltd
  • Location: London
  • Salary: £30,000 to £35,000
  • Sector: Sales & Marketing
  • Job Type: Permanent