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Director of Marketing | Pan American Center

Location
Las Cruces, New Mexico
Job Type
Permanent
Posted
7 Sep 2022
Oak View Group

Oak View Group is a sports and entertainment company engaged in a wide variety of activities, including arena development, facility management, arena and stadium alliance, sponsorships and partnerships, security services, publications, conferences, and consulting. The company, privately held, is headquartered in Los Angeles, California with offices throughout the world.

Overview

The Director of Marketing at Pan American Center is responsible for the promotion of concerts, sporting events, conventions and shows within the facility, while developing creative marketing campaigns that promote public/community awareness. He/she is responsible for maintaining relationships with media partners, and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise and coordinate all the activities of the Marketing department and assist the General Manager in booking and sales efforts to reach budget goals and generate revenue for the facility. The Director of Marketing will develop and implement marketing plans for the facility/events, manage event advertising budgets/promotions, engage in booking/sales calls with potential facility users and assist in developing new events for the facility.

Responsibilities
  • Ensure the development, implementation, and reconciliation of comprehensive marketing programs.
  • Plan, organize, lead, and control public relations efforts for the facility.
  • Negotiate advertising and media-related sponsorship agreements.
  • Develop, edit, and issue press releases.
  • Communicate clearly and concisely in the English language, both orally and in writing.
  • Establish and maintain positive, cooperative working relationships with contacts and co-workers.
  • Explore non-traditional marketing opportunities for the facility and its events.
  • Develop, monitor, and evaluate annual marketing budget; set and manage achievement of department and facility objectives.
  • Negotiate and maintain promotional partnerships with corporate and media partners.
  • Develop, direct, coordinate, and review the strategic plan to maintain cooperative, positive relationships.
  • Track, analyze, and compare event sales information.
  • Work directly with the other departments to implement campaigns.
  • Manage event settlement packets, including collecting invoices, coding and creating a back-up packet.
  • Develop collateral, including fliers, newsletters, websites, posters, postcards, and email blasts.
  • Manage day-to-day promotions and event activities.
  • Provide direction to Group Sales with regard to events.
  • Coordinate team efforts with other departments to implement marketing ideas/tasks.
  • Oversee grassroots program and collateral created.
  • Create marketing plans for events being promoted at the facility in conjunction with a promoter, or on behalf of the facility.
  • Mentor staff in the department to assist in their department.
  • Promote positive attitude and company principles within department and facility.
Qualifications

Bachelors Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration, or other related field. Minimum of five years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility, or other multi-purpose public assembly facility. Minimum of 5 years of increasingly responsible experience with media buying and promotions. Knowledge of marketing and advertising/sponsorship program development. Knowledge of public relations. Knowledge of website maintenance. Knowledge of social media platforms including Facebook, LinkedIn, Twitter, and Instagram. Familiarity with booking procedures, offers and lease agreements in a sports facility, convention center, performing arts facility, or other multi-purpose public assembly facility preferred. Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint, and Internet software. Familiarity with publishing software such as Microsoft Publisher, Illustrator, and Adobe Photoshop.

Strengthened by our Differences. United to Make a Difference.

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Vaccination Statement

We are committed to ensuring all our buildings and office locations are the safest in the world for artists, teams, employees, and fans. Based on recent encouraging trends in the U.S. and Canada. We highly encourage our employees to continue to get vaccinate and boosted against COVID-19. Should circumstances change, we may need to reinstate vaccination requirements, in whole or in part, to safeguard the health of our employees, guests, performers, athletes, and partners.

EEO

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (protected class) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

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Details

  • Job Reference: 706381804-2
  • Date Posted: 7 September 2022
  • Recruiter: Oak View Group
  • Location: Las Cruces, New Mexico
  • Salary: On Application
  • Sector: Executive Positions
  • Job Type: Permanent