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Acquisition Manager

Chippenham, Wiltshire
Job Type
23 Sep 2022
About Pilgrim s Food Masters We are Pilgrim s Food Masters, part of the Pilgrim s family since September 2021, (previously part of Kerry Foods) and we have a proud history of developing brilliant food for our customers and consumers that is enjoyed in millions of UK and Irish homes every year. The wider Pilgrim s company employs around 60,000 people across the globe and we re one of the world s biggest food companies. We aim to become the best and most respected company in our industry creating the opportunity of a better future for all of our team members. Our Pilgrim s Food Masters portfolio includes famous brands that are some of the UK and Irelands Favourites, such as Denny, Galtee, Richmond and Fridge Raiders. We are the UK s biggest producer of prepared meals, making delicious chilled and frozen ready meals for every major supermarket in the UK. And our Accelerator business includes newer brands like Rollover Hot Dogs and Oakhouse Meals that target different consumer groups in unique ways. We strive every day to make Pilgrim s Food Master s a safe, healthy and happy place to work for all of our 4,500 employees. We will give full and equal consideration to all applicants regardless of age, gender, disability, race, religion and sexual orientation. Continuing to build a diverse workforce is fundamental to our business and we value the critical role it plays in creating a truly inclusive workplace Role Description We are looking for an Offline Acquisition Manager to join our team at Oakhouse Foods. This exciting role owns the execution of offline new customer acquisition marketing activity for Oakhouse Foods. You will manage third party agency partnerships and are a commercial and numerate in understanding acquisition channels. Key Accountabilities You will be able to devise the media plan and budget for all acquisition channels and execute campaigns in conjunction with agency teams to deliver profitable omnichannel sales through agreed traffic and ROI target. Analyse and report on all new customer acquisition marketing effectiveness, recommending optimisations and determining weekly, monthly and annual forecasts to measure against. Optimise investments towards profitable acquisition activities through deep understanding of unit economics, customer database, segmentation, attribution, LTV and profitability models Manage agency relationships and develop collaborative, strategic partnerships to ensure service levels are met and costs managed efficiently, and seek new ways and partners to drive performance Identify, explore and implement new acquisition channel opportunities to drive omnichannel brand awareness and profitable new customer growth. Ensure all campaigns are managed and coordinated correctly. Skills and Experience Strong team player with excellent communication and stakeholder management skills Highly numerate, commercially minded and results driven Highly analytical with the ability to translate data into actionable insight Experience in either direct mail, press or any form of performance marketing is desirable for this role. Why Join Pilgrim s Food Masters Our values are at the heart of our business and drive everything we do. Availability is key as we are receptive and open and prepared to take on new challenges. Humility is important to us as we listen and respect each other and value opinions of others. Discipline is vital to fulfil commitment internally and externally. We need to be truthful to each other and respectful of other opinions, so Sincerity drives us. At Pilgrim s we focus on what s practical and important so through Simplicity, Ownership and Determination brings success. All these core values culminate into our vision which is: To be the best and most respected company in our industry, creating the opportunity of a better future for our team members
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  • Job Reference: 719524060-2
  • Date Posted: 23 September 2022
  • Recruiter: Pilgrim&;s Food Masters
    Pilgrim&;s Food Masters
  • Location: Chippenham, Wiltshire
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent